BNY's Aerial View is a market intelligence publication distributed to institutional clients, analysts, and senior leadership across the firm's global network. The brief was clear and ambitious in equal measure: design something that feels like a serious magazine, not a corporate PDF with a logo on it.

The visual language was built from scratch. A heavy, condensed sans-serif masthead in gold on near-black charcoal — unmistakable at a glance, scalable from a printed cover to a digital header. The editorial grid uses a tight three-column structure that gives each article room to breathe while keeping the cover composition dynamic. The illustration style, used for the T+1 article, was developed in-house — a mix of editorial narrative imagery and clean data presentation to carry complex financial topics for a sophisticated audience.

The T+1 issue — covering the North American securities settlement transition — required a visual metaphor that could carry both urgency and complexity. The White Rabbit and the field of clocks became the cover solution: a universally understood signal of deadline pressure, executed with enough editorial craft to sit comfortably in the same publication as serious financial data.

The 2025 Annual Report arrived at an important moment: BNY posted record net income of $5.3 billion on record revenue of $20.1 billion, marking eight consecutive quarters of positive operating leverage. The design brief was to match the visual weight and confidence of those numbers — without hyperbole. The report had to feel as disciplined as the company it represented.

The cover concept — a field of teal directional arrows forming a wave — came from the brand's existing equity direction language. Working with the existing BNY design system, I translated that energy into a large-format print piece: arrows that start bold and large at top left, sweeping diagonally to break apart at the lower right, as if the company's momentum is literally too large to contain on the page. The tagline "Built for Opportunity" was set in heavy condensed type at the bottom — confident, not loud.

Inside, the typographic system is clean and consistent: a structured hierarchy that keeps CEO Robin Vince's letter readable on a page dense with financial disclosure, and data charts rebuilt to the same visual language across every section — revenue, margin, EPS — so that the numbers tell one coherent story, not eight disconnected ones.

International Carrier Exchange was a fintech startup solving a real problem in the global telecom industry: operators buying and selling voice, SMS, and data traffic between each other had no reliable, risk-free financial clearing mechanism. ICX built the platform. My job at Prezentium was to build the deck that would get them in front of major mobile network operators and early investors.

The design challenge was to make a complex, technical proposition feel like a confident, investable business. The existing brand — dark backgrounds, lime green accent (#9ACD00), the bold iCX logomark — had energy but no presentation system behind it. I built one: a consistent slide architecture with a strong header band, a signature horizontal lime rule, and a visual language that could carry everything from flow diagrams and financial projections to feature grids and competitor comparisons without losing coherence.

The data slides were rebuilt entirely. The gross profit projections, interest rate tiers (1.8% / 2.65% / 3.85%), and trade volume forecasts all came in as raw numbers. Each was visualised in the ICX visual language — bubble charts for growth trajectories, arc gauges for the interest rate tiers, staircase diagrams for the growth roadmap — all drawn to a consistent style so the deck reads as one considered argument, not a collection of slides.

NICE Systems is a global enterprise software company whose Voice of the Customer (VOC) platform helps telecoms and large enterprises reduce customer churn. The brief at Frost & Sullivan was to take a dense research report and distill it into a single-page infographic that enterprise buyers — not analysts — would pick up, read in under two minutes, and remember.

The design is built around the real data: six headline statistics pulled from a Telco client study. 90% of churners only signalled their unhappiness once. 69% left within a month. 32% were still under contract and paid a penalty to leave. These numbers are alarming on their own — the designer's job was to give them visual weight without distorting them. Large circular callouts, clean line icons, and a deliberate section-by-section reveal structure make the argument build progressively as the reader scrolls.

The NICE brand palette — deep teal, hot magenta, lime green — was applied strictly and consistently. Magenta anchors the header and draws the eye first. Lime green labels each new section so the reader always knows where they are in the argument. Teal holds everything together as the canvas. The result is a piece that reads like marketing and works like research: one page, one argument, six facts you remember.

General Mills' Global In-house Center (GIC) in India was delivering real, measurable value to the business — but needed a presentation that could communicate that story to senior global leadership in a single, animated deck. The brief at RR Donnelley was to take the GIC's business case and make it impossible to ignore: a 4X return on investment, US$300 million in innovation enabled, and an India team with 95% retention rates across all levels.

The design language was built around the General Mills brand: deep navy as the dominant canvas, gold as the accent for every headline stat, and a signature elephant silhouette strip across the slide tops — a respectful visual nod to the India centre that carried through every slide. Each slide was fully animated in PowerPoint, with content elements entering in sequenced builds so presenters could pace the story beat by beat rather than revealing everything at once.

The hardest slide was the value creation overview — three competing narratives (Margin Expansion, Innovation, and 4X Return) had to share a single canvas without fighting each other. The solution was a layered composition using scale contrast: the 4X stat dominates at headline size, US$300MM anchors the mid-range, and supporting copy sits quietly beneath both. The FSS Journey to Maturation roadmap on the final slide was redrawn entirely in PowerPoint shapes — a diagonal progress diagram mapping leadership stages from foundation to world-class governance.